P.F. Candle Co.

A Los Angeles candle and fragrance company, P.F. Candle Co. is known for its rustic yet elegant scents. Moreover, the brand is renowned for it’s candle packaging: a hand-stamped logo on their iconic kraft label and amber glass jars. The product is striking and simple, and sold in boutiques across the nation.

After a few years since founding, the company needed more than just a new website. Our strategy was to come home to the original packaging in every sense. We recommended to discontinue multiple new logo versions, refine the logo to be closer to the logo on the original packaging, and re-define the brand suite of fonts and colors to reinforce the branding found on the original packaging. Ultimately, our goal was to make the branding cohesive across print and digital. We also curated the product line-up to hone in on what’s making the brand a stand-out success in the market. We designed and developed a custom Shopify website that brought a  depth of brand experience through art direction, lifestyle photography, and web design.