Crown Nine
Wedding & Fine Jewelry
We developed the Crown Nine re-branding by centering everything around new brand messaging and photography campaigns rooted in a theme of "romantic texture". As a handmade fine jewelry brand located in California, the brand’s focus is on slow-fashion, inclusivity and empowerment. We collaborated together to create designs and a new photography-focused website that drive both a deeper connection and aspirational allure. We created approachable luxury while still capturing the brand's vibe of handmade, organic, modern heirloom.
Services
Brand Strategy
Brand Messaging
Brand Identity
Copy Writing
Packaging
Print Design
Art Direction
Photography (Campaign, Ecom Product)
Photo Re-touching
Image Curation
Product and Content Curation
Web Design
Social Media Management
Brand Identity
Web Design
The brand website was designed to showcase beautiful imagery and an elegant catalog of handmade jewelry. The product page was meticulously designed with beautiful, simple typography and structured text layout. This ease of use allows the customer to easily select all of their customization options for a diamond engagement ring that is personal to them.
Art Direction & Photography
Campaign photography was inspired by themes of love, radiance, and romantic texture. The brand’s customers want to adorn themselves, show themselves love, remember a milestone. Their jewelry is a way to honor the richness of their own story.
Photography (Campaign)
Season 1
Photography (Campaign)
Season 2
When shooting the product detail images and when the product is shown on the model, it was important to have consistency in scale. With the catalog product photography, we aimed for consistency in gold color, scale, and accuracy to the diamond.
Photography (ECOM)
Model, Detail
Photography (ECOM)
Product
